In another significant step towards the
rollout of Next Generation Intelligent Networking, BT has launched
its Harmonization project to delivery a common Call Centre Serice
across all its networks. With a large number of customers in the
European marketplace, BT sees Next Generation Intelligent Networking
(IN) and the merge of IT and telecom technologies as a strategic
imperative for technological efficiencies that will drive growth.
As a company with operations in 50 countries,
delivery service in 170 countries over core infrastructure from
multiple vendors, BT recognised the value in introducing an integrated
solution to deliver common services across all its networks. The
extended timelines and costs for service delivery over disparate
network environments led the company to seek a standards-based,
carrier grade IBM BladeCenter-T, Enterprise Linux solution to migrate
existing IN applications and provide the foundation to deliver Next
Generation services. After an extensive selection process and a
series of integration and performance trials, BT selected Dimension
Data to deliver the jNetX N(x) platform, a distributed network middleware
solution based on the JAIN SLEE open standard, running the harmonised
services for a broad range of countries.
“BT Global’s focus is to add
value to the communications of our multi-site corporate customers,”
commented Ian Sturgess, Head of Service Platform Development, BT
Global Services. “We have built and managed some of the largest,
most complex and reliable networks in the world. With the IN Harmonization
Project, we have taken the next step to add exponential value and
flexibility to the voice and data services we can deliver; and we
will do it from a single platform. In this challenging field Dimension
Data proved to address BT’s needs by showing their capabilities
& flexibility as a System Integrator”.
For this project Dimension Data engaged NetDev – a prime telecom service solution partner – joining
excellent IN expertise in service development and deployment. The
combined force successfully emulated and migrated one of BT’s
key international services, the Contact Centre Service (CCS) –
a complex number translation service used for Freephone, Premium
Rate, and Universal Access Number type applications – from
the existing IN platform in Belgium to the jNetX N(x), and are now
rolling out the harmonised service in Europe. The full platform
will be managed from Dimension Data’s Global Support Center
in Frankfurt integrating delivery and support services across BT’s
European and global operations.
“This project makes a significant
statement to the market, where operators are moving away from static
and proprietary solutions to a standards-based and open approach,”
remarked Jan Willem Dees, European Service Provider Director for
Dimension Data in Europe. “Such a statement coming from BT
will have a strong impact on operator thinking and future strategies
worldwide.”
“BT has once again exhibited its leadership
in adopting forward-thinking solutions and jNetX is excited to be
a part of this initiative,” said Gary Miles, CEO at jNetX.
“We and our partners share the vision of the team at BT for
optimizing integrated service delivery and we look forward to rolling
out this project across the globe.”
“The commitment from BT to move forward
with this project gives a strong endorsement to the JAIN SLEE open
standard. This is excellent news for independent software vendors
such as NetDev,
since it means we can compete in a market that was previously very
difficult to enter due to vendor lock-in” says John Logsdon,
CEO of NetDev Ltd,
a provider of applications and integration expertise for legacy
and next generation Intelligent Networks. “The JAIN SLEE technology
carries clear benefits to global telecom leaders such as BT in the
drive to quickly deploy revenue-generating services in a multi-national,
multi-network infrastructure environment. BT will see a rapid ROI
through the ability to connect varying IT systems and core network
infrastructure through a standards-based, carrier grade application
server exposing services through reusable components and Java APIs.”
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