Maximise market share and penetration
Churn is a constant threat in telecoms markets. A recent study* suggested that a constant rate of 4 – 5% annual churn can be expected with broadband products. However, by adding extra services, this can be significantly reduced. Each additional service can reduce churn by 25%. Service providers need to constantly add value to their products in order to offset and combat churn. CIE NTS delivers a competitive advantage to operators, as it allows efficient customisation of existing services, helping to reduce churn levels. By enabling cost-effective mass customisation, service providers can significantly increase customer “stickiness”, reducing potential churn and building long-term profitable relationships.

Cost-effectively add new products to your portfolio
CIE NTS provides a clear path to augment existing business services with a complementary offer. Service providers can broaden their portfolio by adding rich call routing services, attracting new customers and strengthening relationships with their existing customer base.

Customise products to address new segments and markets
CIE NTS offers extensive potential for customisation, allowing product differentiation to address new segments and markets.

Exploit enterprise dissatisfaction with “one-size-fits-all” products and services to launch new products and address new market opportunities
With the rapid rise of interest in Web 2.0 / Telco 2.0 application integration and business models, CIE NTS, which offers web-services interfaces, is also the perfect platform to build and support new business models, for example by delivering telco-grade call routing capabilities directly to third-party application providers and capitalising on new access models via revenue sharing or capacity charging. The possibilities for integration are widespread, enabling service providers to differentiate products in core markets, extend their reach to new markets and to create new products that allow them to address brand new market opportunities.

Reduce OPEX through advanced self-provisioning interfaces
Service providers can dramatically reduce OPEX costs through advanced self-provisioning interfaces, empowering their customers and boosting profit.

Re-use common network elements for efficient service delivery and CAPEX utilisation
CIE NTS leverages a converged network architecture, eliminating stovepipes and reducing CAPEX through integration with core network resources, such as Media Servers and OSS / BSS platforms. The CIE framework can be deployed in legacy, hybrid and NGN network environments, ensuring future proof migration towards a unified network architecture.

*Light Reading, June 2008