NTS presents a significant revenue opportunity for operators and service providers. Service providers are constantly pressed to generate better average revenue per user (ARPU) from consumer markets. With increased competition, this is becoming increasingly difficult. ARPU is not enough if profit margins are squeezed: average margin per user (AMPU) is now a key concern. Enterprise customers offer potential to address both issues. Service providers can leverage the CIE NTS application to build a core of enterprise-focused services that offer significant revenue and margin potential.

• Target markets with enhanced ARPU / AMPU potential
• Drive network utilisation and revenue
• Add NTS capabilities to other applications, offering new revenue opportunities
• Devolve management to enterprise
• Cost effective mass customisation
• Remove silos and ensure resource reuse
• Customer self-care

Capitalise on increased demand for application delivery via software as a service (SaaS) models

“By 2011, 65% of businesses with greater than 100 employees will have adopted at least one SaaS solution” Saugatuck Research, 2008

CIE NTS operates in a hosted environment, allowing service providers and carriers to deliver advanced call routing functionality to the enterprise, with the additional benefit that enterprises can take control of their own routing decisions. It allows service providers and carriers to deliver an essential business application directly to the enterprise and to capitalise on key market trends and opportunities.