Mashups are breaking down vendor silos. Are you ready to break out of yours? For some time, mashups – the blending of capabilities between applications – have been seen as largely for consumers.

That’s no longer the case. Mashups have an emerging role to play in the business world. With mashups, enterprises can leverage applications that span business processes and create new value. For operators and service providers, this presents a golden opportunity to position their products and build upon success with hosted applications.

By linking classical applications, such as conferencing, with applications such as CRM and ERP, operators and service providers can build new value into their offer. Better still, by extending mashup toolkits directly to customers and partners, operators and service providers can enable them to build their own applications, creating unique offers which strengthen customer relationships and reduce churn.